Private residences · the brand story

A new perspective on the shore.

Sea horizons, outdoor living and the hospitality of Dubai.

Four-bedroom apartment living room
Jumeirah Residences Asora BayArchitectural visualisation ·
01 / THE CHARACTER OF THE BRAND

Dubai’s generosity. On a personal scale.

1999Burj Al Arab · a hotel milestone

The opening of Burj Al Arab in 1999 was a defining chapter for Jumeirah. The residential offering tells a different story: how to translate expansive hospitality into a personal address where a familiar team handles everyday needs.

02 / LIVING WITH THE NAME

From a philosophy
to your own address.

Jumeirah roots its hospitality in generous Arabian welcome and the majlis as a place for conversation, culture and connection. Its residences add tailored concierge service, wellbeing, art and design to that social, locally grounded approach, with living formats ranging from serviced stays to ownership.

Jumeirah Residences and Jumeirah Living cover different models, including ownership and extended stays. Purchase terms, services and amenity access belong to the individual project; a shared brand name does not make them identical.

THE DETAILS OF LIVING

Character lives
in the particulars.

Emirates Towers · announced development

SCDA and two towers

Meraas announced Jumeirah Residences Emirates Towers on 9 June 2025: 754 residences with one to four bedrooms, designed by SCDA.

Jumeirah Residences Emirates Towers

Arrival beneath a cantilever

The developer describes a private entrance beneath the cantilever, leading to a double-height lobby, garden courtyard and lounge. The overhang shapes both the silhouette and the experience of arriving home.

Residences seen from the hillside
Architectural visualisation · Jumeirah Residences Asora Bay
03 / THE IDEA BECOMES A HOME

Jumeirah Residences Asora Bay

A sculpted coastal landscape shapes a residential retreat at La Mer with Jumeirah service.

Step inside the home
Character in the details

A coastline rather than a skyline.

Asora Bay proposes a different spatial idea for Dubai.

In Jumeirah’s account, two landscaped hills define Asora Bay. Homes follow their contours, with private gardens and outdoor rooms extending the interior towards the sea.

The scale is best understood through everyday scenes: stepping from a living room to a private pool, placing a table in a shaded garden, seeing the coast from the home. This is the published concept for the La Mer South development, which the brand plans to open in 2029.

This describes a future development concept rather than an operating residence.

ONE NAME. DIFFERENT WAYS TO LIVE.

Choose your own
way of living.

Privacy, service and the layout of a home vary by project. These examples make the differences tangible.

Residences seen from the hillside

Jumeirah Residences Asora Bay · Dubai

Published details of the home

Two sculpted hills and cliffside coves define the project’s coastline. The arrival spaces combine bronzed ceilings, ribbed oak joinery and marble.

A project description does not confirm current availability or the specification of an individual home.

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Jumeirah Residences Emirates Towers — four-bedroom residence interior visualisation.

Jumeirah Residences Emirates Towers · Dubai

Published details of the home

SCDA’s design lifts the towers above a private entrance and a double-height garden lobby. Three sky terraces are planned with infinity pools, landscaped lounges and open-air entertainment spaces.

A project description does not confirm current availability or the specification of an individual home.

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Waterfront tower

Jumeirah Residences Al Maryah Island · Abu Dhabi

Published details of the home

Killa Design identifies Will Hosikian as design principal for the 186-metre tower. Bronze-toned balconies and terraces articulate the tower’s exterior.

A project description does not confirm current availability or the specification of an individual home.

Explore the home ↗

PRIVATE RESIDENCES

Your place in this world.

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PRIVATE BY NATURE

The right home begins
with a quiet conversation.

Tell us how you want to live. We will help shape a considered shortlist, then arrange the right introductions. Your enquiry stays personal.

Request your private collection

IN COMPLETE CONFIDENCE

Your next chapter.

Your personal residential collection

We do not share your contact details with a project team without your agreement.

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